APG’s annual investor survey provides key insights

Who are our investors, what do they want & what are we going to do about it?

As part of APG’s commitment to provide the best customer service to our investors, we’ve recently conducted the 2024 Investor Survey to find out what it is you’re looking for from a fund manager. Below are some of the most important insights we’ve gathered from the survey.

Not just for the wealthy and wise

While 60% of respondents are over the age of 55 with 28% saying that they are retired, the breakdown of our investor base is starting to change. 

We’re seeing more and more young investors investing in our Pooled Mortgage Fund and we’re also seeing people starting off with smaller investment amounts. 

So, why is this? It could be because getting your foot on the property ladder is extremely difficult these days so investors are looking for alternatives. But it’s also likely due to the growing awareness and popularity of funds like ours that provide expert management and attractive returns.  

You want passive income and retirement plans

75% of you said that one of your financial goals is to generate additional or passive income. This makes a lot of sense considering that’s exactly what we want to deliver with our Pooled Mortgage Fund. 68% selected wealth building for retirement and 36% of you selected “FIRE” (financial independence, retire early) as among your top investment goals, indicating just how important retirement planning is for all investors. 

You’re looking for a diversified portfolio covering both long and short-term needs

In the survey, we asked what other types of investments you are currently invested in and it seems a lot of you have very diversified portfolios. 

The three most common answers were the following:

• Cash, savings, or term deposits – 77% of respondents
• Stocks/shares  – 57% of respondents
• Residential real estate – 57% of respondents

However, Managed Funds, ETFs and Commercial Real Estate were also popular. 

Based on the responses, it’s obvious that investors are aiming for diversified portfolios that offer benefits in the short-term, such as savings and term deposits, as well as traditional long-term investments such as real estate.

With a portfolio of over 30 loans in our Pooled Mortgage Fund we offer instant diversification, and quarterly redemptions and our distribution reinvestment plan means we offer both short-term and long-term investment options.

Trust and transparency are key when selecting a new investment

When asked about the top three concerns you have when choosing an investment option , 74% of respondents want to know if the fund manager is trustworthy, 65% said that choosing where to invest is difficult and 57% said they wanted to be able to verify information on an investment product.

What you want from APG

The last question in the survey was a direct question regarding APG’s pooled mortgage fund specifically. We asked what would be the three most useful information our investors want to know about APG’s pooled mortgage fund.

77% of respondents requested if we can provide more information on how we choose to invest. 57% of respondents wanted to know about the future plans of the company while 48% wanted to know more about the directors’ experience.

So, this is exactly what we’re going to do. This year we want to build on  the trust our investors have in our company by being even more transparent about who we are, where we’re heading as a company and how we make our investment decisions.  Expect more updates throughout the year on these areas as well as our regular articles and videos on the topics you care about such as passive income and retirement planning. If there’s anything else you’d like to hear about then we’d love to get your thoughts. 

We’d like to thank all the investors who participated in this survey. We appreciate that you’ve taken the time to answer our questions and provide suggestions, we’ll definitely be taking these insights into consideration as we strive to continually improve our pooled mortgage fund and our customer service.

If you have any questions about investing in private mortgages then please send us a message via our Contact Page.